What do you want for Christmas this year? That question is the #1 question this time of year. However, the question I propose is, What type of gift giver are you? Are you the type who gives gifts that you believe others will enjoy; or, do you give gifts based on what others tell you they want?
Too often, in business, we give our potential clients, clients, and employees what we believe they will like, instead of listening with the intent to give them what their heart’s desire. With Christmas being the time of year when people open their pocketbook willingly and freely, as a business owner, you must know a piece of the delicious money pie is yours. So, with wallets open, how will you transfer the money from their wallets to yours, while assuring everyone is a winner in the transaction? Of course, when it comes to employees, the objective is not to transfer money; instead, it is to show your appreciation for their hard work in increasing your profit margins.
Step 1: Ask them what they want.
Step 2: Give them what they want.
It really is that simple! When you assume you know what the customer needs, too often you will miss the mark and then sit flabbergasted as to why you didn’t close the deal, lost the client, or delivered below expectations. So, how do you go about asking everyone? I hypothesize that you utilize Facebook to promote your business. Perhaps you have a group or a page you operate, or even your personal page. Hence, create a poll asking your audience what they want.
For example, I recently created a poll asking my clients, What can Transform give you for Christmas? The options I posted in the poll for them to choose from, based on what I am able to deliver, are: