In a world where people want things quick, easy, and cheap, it is no wonder why most entrepreneurs never become as successful as they want. In fact, most entrepreneurs sit frustrated and flabbergasted as to why success seems to happen for everyone but them. I assure you, the only way to create, build, and sustain your Empire is to invest in your education.
For example, self-published Authors are everywhere. They are using tricks and tactics to become an Amazon #1 best-selling author; but, the world is catching on. The world is beginning to understand that an author can sell one book and gain that status. Here is how…when you upload your book to Amazon, put it in a category where no other books are selling; for example, workbooks. Then sell your book as an e-book for 99 cents, push your family and friends to purchase it, and like magic you hit Amazon #1 best-sellers list. Most importantly, it was quick, easy, and cheap…right?
Well, there you are, sitting with a #1 best-selling book, but still not successful and nobody is reading what you wrote. Let’s look at another example. Most self-published Authors are writing their book quick, easy, and cheap, with the intent to use their book to set them up as an authority figure and obtain speaking engagements. However, it just is not working! They are still sitting there with dust on their book, boxes of books that won’t sell, and no speaking engagements that pay.
Here is why. When you write a book that is written poorly and has not been edited and published as a world-class book, when people read it, they have the opposite thoughts about you, your intellect, and your workmanship. Personally, when I want to hire someone for any type of coaching, consulting, or programming, I will first spend a few dollars with them to see if I like them and their content. If I can tell their content is put together cheaply, I then know they have not invested in their education and will not invest in me as their client. Therefore, I move on looking for someone else to hire. I look for someone to hire who cares enough about me to invest in their education to deliver outstanding content.
So, my overall point is this…We all need others to help showcase our content professionally. Perhaps, you are not the best writer, simply invest in learning how to write. Moreover, invest in world-class Editors who will say what you are meaning to say, but can say it in a professional manner. Also, your website is the face of your company. Instead of a pop-up website, invest in a professional website designer. In all aspects of your business, invest in your education and everything that will be the face of your Empire. If WalMart had a crappy looking building, nobody would enter it; therefore, nobody would buy from there.