Position Yourself as an Expert

There are three types of people in this world. One, people who want to write a book. Two, people who don’t want to write a book. Three, people who are thinking they might want to write a book. In this article I will be addressing those who are thinking about it, and who do not want to.

Writing a book positions you as an expert in your industry. A book is nothing more than a big fat brochure. It shows the world that you are an expert:

  1. You are an expert in your industry.
  2. What you offer will solve people’s problems.
  3. You care enough about your clients to help them solve their problems.
  4. It gives you another credential.
  5. It gives you exposure, which raises awareness about you and your product/service.

Now you may be thinking, I sell insurance. What possibly could I teach that doesn’t bore people? Or perhaps, you sell office supplies, homes, or marketing services. Hey, I get it! Most people would be asleep before the first chapters end, if you were to talk about the details of those topics. This is exactly why that is, not what you are going to do! There is a strategy to writing a book when used to position yourself as an expert. No worries, let’s find out how!

You must first think about, what it is that people really want. One, they want you to solve their problem. Two, they want you to make their life easier. Three, they want less worry. Four, they want exact steps on how to solve their problem–Yes, people want you to tell them what to do. They truly do want less decisions. They want someone who knows what they are talking about, and who they can know, like, and trust. When you write your book in a strategic manner, you do all of these for people.

Let’s use someone who sells insurance for an example. If you were to talk about insurance, again, that is boring, and nobody cares. But, if you were to teach about ways to protect your family, now, that will get attention. How about a real estate agent. True, nobody cares about the ins and outs of what you do. But, they do want to learn, how not to get screwed over by the agent, how to save money, how to find the best deal, and how to make sure they aren’t purchasing a lemon.

Well, that is a short description of how it positions you as an expert. But, let’s talk about the exposure you will receive. First, our Strategic Book Marketing Academy will teach you over 60 great strategies. However, let’s look at the one you need to know while writing your book. First, don’t go into this project alone. Ask yourself, Who has the same target audience as I do? For example, if you are a real estate agent, one of your target audiences are newly weds. Who else has newly weds as their target audience? That’s right! The insurance guy. Also, DJ’s, Wedding Planners, and those who host Expos. What does this mean for you? They want to be in your book, they want to promote your book, they want to use your book as a tool to obtain clients for themselves.

Now, through TRANSFORM’s Author and Publication Academy, you will learn exactly how to bring all of this together. But, for now, just know, when you write a book to position yourself as an expert, people who you teach will now purchase from you. Then they will recommend your book, tell others about what they learned from you, and ultimately, bring you more clients.

So, perhaps, you don’t know how to write a book, or you just flat out suck at writing. No worries there either…most people do! You should see the books that come across my desk. Your writing skills (or lack thereof), are no concern to you. That is what the experts, like me, are here for. You first step, is to simply commit to writing a book, and commit to letting us help you. Once you do, you will see a major shift in your success!

7 replies
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    y8 games sports says:

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    binary today review says:

    First of all I want to say superb blog! I had a quick question in which I’d
    like to ask if you don’t mind. I was interested to find out how you center
    yourself and clear your thoughts prior to writing. I have had a difficult time clearing my mind
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    • Elena Rahrig
      Elena Rahrig says:

      Yes, it can be difficult to clear our thoughts sometimes. The key to life (as an author or otherwise), is that we must put our big girl panties on (or big boy briefs), and do that which we don’t feel like doing. When we know it is time to write (and we love how writing makes us feel), we must make ourselves do it to get to where we desire to go…whether we feel like it in the moment or not. So, you want to write, but your thoughts are clogged. Well, sit down at your computer (or with a pen and paper), and just start typing. More than likely whatever you type will not be that great at first. So, just delete it, and begin again. After about 10-15 minutes of typing and deleting, your brain will catch up with what your body is doing and you will be off and writing at your best. Then, once there are words on your paper, your writing is not done. Take a break, walk away from what you wrote for a few hours (or even 24 hours), and then come back and read it. From here, you will notice changes that need to be made, and can make them at this time. If need be, walk away again, and come back again. One chapter typically takes me one week to perfect. So, don’t rush your writing. It is an art, and great art takes time to perfect. Think about it, Leonardo took four years to paint the Mona Lisa.

      Lastly, be sure you have a quiet place where you won’t be interrupted. No kids, no spouse, no parents, turn your phone off, and get into a position where it is impossible for outside forces to interrupt you. I hope this helps! Please feel free to ask more questions, or schedule a time for us to chat.

      Reply
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